The Teaching Evaluation Process: |
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| Abstract: | The study applies the marketing concept to teaching evaluation. Its purposes were (1) to find out if there are several segments of students existing in Australia and (2) to develop relationships between these segments and their perceptions of teaching procedures, practices or behaviors in relation to two major student objectives: learning and obtaining good grades. To these ends, an effective sample of 156 students was drawn from an introductory undergraduate course in marketing offered by the Graduate School of Management, University of Queensland. Findings of the survey indicated that marketing students were usually of different segments and should not be treated as one homogeneous group. Different student segments may have various expectations about the lecturer concerned, and thus have different evaluation criteria. |
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