| 组织文化、影响策略与营销渠道成员间知识共享的关系研究 |
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| 引用本文： | 刘婷,刘益.组织文化、影响策略与营销渠道成员间知识共享的关系研究[J].科学学与科学技术管理,2008,29(6):82-86. |
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| 作者姓名： | 刘婷 刘益 |
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| 作者单位： | 西安交通大学,管理学院,西安,710049 |
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| 基金项目： | 国家自然科学基金，教育部新世纪优秀人才支持计划 |
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| 摘 要： | 组织文化作为组织内部的非正式力量影响了制造企业的营销渠道关系管理实践.分析了组织文化三个维度(不确定性回避,集体主义一个人主义,权力距离)的不同特性,及其对影响策略的选择以及对供应商一分销商知识共享作用的发挥.
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| 关 键 词： | 组织文化 影响策略 知识共享 |
| 文章编号： | 1002-0241(2008)06-0082-04 |
| 修稿时间： | 2007年12月24 |
A Study of Organizational Culture, Influence Strategy and Knowledge Sharing between Marketing Channel Members |
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| LIU Ting,LIU Yi.A Study of Organizational Culture, Influence Strategy and Knowledge Sharing between Marketing Channel Members[J].Science of Science and Management of S.& T.,2008,29(6):82-86. |
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| Authors: | LIU Ting LIU Yi |
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| Abstract: | Organizational culture as informal force influences the marketing channel relationship management practice. This paper analyzes the nature of three dimensions of organizational culture (uncertainty avoidance, collectivism-individualism, power distance). And we discuss the effect of organizational culture on the selection of channel influence strategy, which in turn influence the supplier-distributor knowledge sharing. This paper enriches the theory of knowledge management and marketing channel behavior, and gives guidance for supplier's marketing management practice. |
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| Keywords: | organizational culture influence strategy knowledge sharing |
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