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浅谈高校网络教学平台的推广——基于创新推广理论的视角
引用本文:李五洲.浅谈高校网络教学平台的推广——基于创新推广理论的视角[J].中国教育技术装备,2012(15):23-26.
作者姓名:李五洲
作者单位:河南大学教育科学学院,河南开封,475004
摘    要:网络教学是信息化时代教育的重要形式。网络教学平台是网络教学的基本要素之一。网络教学平台具有创新的特性,它的推广应以创新扩散理论为指导。影响网络教学平台推广的主要因素有网络教学平台的特性、网络教学平台的推广渠道和模式、网络教学平台的推广环境等。高校应该选择具有创新特性的网络教学平台,采用恰当的推广渠道和模式,创设良好的推广环境,促进网络教学的实施。

关 键 词:网络教学平台  创新扩散  推广策略

On Promotion of Network Teaching Platform in College and University:Based on Perspective of Innovation Theory
Li Wuzhou.On Promotion of Network Teaching Platform in College and University:Based on Perspective of Innovation Theory[J].china educational technique & equipment,2012(15):23-26.
Authors:Li Wuzhou
Institution:Li Wuzhou College of Education Science,Henan University,Kaifeng,Henan,China 475004
Abstract:Network teaching is an important form of the education of the information age.Network teaching platform is one of the basic elements of online teaching.Network teaching platform has innovative features,and its promotion should be based on innovation diffusion theory as a guide.The main factors affecting the promotion of network teaching platform is its features,promotional channels and patterns of network teaching platform,promotional environment.Colleges and universities should choose the network teaching platform with innovation features,use the appropriate channels and mode of promotion,create a good promotional environment,and then contribute to the implementation of the network teaching.
Keywords:network teaching platform  innovation diffusion theory  promotion strategy
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