| 奥运会的形象标志——会徽的文化艺术特征 |
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| 引用本文： | 程利群.奥运会的形象标志——会徽的文化艺术特征[J].成都体育学院学报,2008,34(11). |
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| 作者姓名： | 程利群 |
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| 作者单位： | 杭州职业技术学院体育部,浙江,杭州,310018 |
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| 摘 要： | 会徽是宣传奥运会最有权威性的形象标志.奥运会会徽在设计理念、思路和手法上体现了丰富的文化艺术特征,反映了主办国和城市的传统文化特色,也诠释了崇高的奥林匹克理想.奥运会会徽见证了奥林匹克运动的发展与繁荣,展现了奥林匹克运动所蕴涵的团结、和平、友谊、公正、坦诚的体育精神.
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| 关 键 词： | 奥林匹克 奥运会 会徽 文化 艺术 标志 |
Olympic Image Symbol-Curtural and Artistic Characteristics of the Emblem |
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| Cheng Li-qun.Olympic Image Symbol-Curtural and Artistic Characteristics of the Emblem[J].Journal of Chengdu Physical Education Institute,2008,34(11). |
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| Authors: | Cheng Li-qun |
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| Institution: | Cheng Li-qun(Physical Education Department,Hangzhou Vocational , Technical Institute,Hangzhou,310018) |
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| Abstract: | The Olympic emblem is the most authoritarian subject symbol to promote the Olympic Games.It is of rich cultural and artistic connotations.It reflects the traditional cultural characteristics of the host city and host country as well as the lofty Olympic ideals.The Olympic emblem witnesses the development and prosperity of the Olympic movement and demonstrates the sporting spirit of unity,peace,friendship,fairness and frankness. |
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| Keywords: | Olympic Olympic Games emblem culture art sign |
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