| 瑞典Telia体育赞助实例及对中国企业参与 2008北京奥委会赞助活动的启示 |
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| 引用本文： | 俞诚士.瑞典Telia体育赞助实例及对中国企业参与 2008北京奥委会赞助活动的启示[J].南京体育学院学报(社会科学版),2006,20(2):38-40. |
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| 作者姓名： | 俞诚士 |
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| 作者单位： | 河北体育学院,河北,石家庄,050041 |
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| 摘 要： | 全面分析了瑞典企业Telia赞助世界田径锦标赛的具体实施过程,依据其赞助与被赞助双方通过该活动的结果,进而为中国有关企业参与2008北京奥运会的赞助活动提供了相关启示及建议.
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| 关 键 词： | 体育赞助 世界锦标赛 Telia 启示 |
| 文章编号： | 1008-1909（2006）02-0038-03 |
| 收稿时间： | 2005-06-18 |
| 修稿时间： | 2005-08-16 |
Sports Sponsorship of Telia in Sweden and It's Englightment to Us |
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| YU Cheng-shi.Sports Sponsorship of Telia in Sweden and It''''s Englightment to Us[J].Journal of Nanjing Institute of Physical Education,2006,20(2):38-40. |
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| Authors: | YU Cheng-shi |
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| Abstract: | The paper describes the concrete process of Telia sport sponsorship to world championship of track & field.Based on the case,the result of the study reveal some enlightenment and bring forward new suggestions for Chinese enterprises those will join the sponsorship of 2008 Beijing Olympic Games. |
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| Keywords: | Telia |
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