| 战略传播初探 |
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| 引用本文： | 毕研韬,王金岭.战略传播初探[J].海南师范大学学报(社会科学版),2011,24(5):160-162. |
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| 作者姓名： | 毕研韬 王金岭 |
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| 作者单位： | 1. 海南大学人文传播学院,海南海口,570228
2. 三略管理科学研究院,北京,100039 |
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| 摘 要： | 信息与外交、军事和经济被视为国家实力的四大要素，美国2010年《国家安全战略》把战略传播列为国家实力之一。文章简要介绍了战略传播的概念演化、作业流程和作业要点，作者认为，战略传播的实施关键是“影响控制”（即“意义控制”）。
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| 关 键 词： | 战略传播 公共外交 非动力作业 |
A Tentative Study of Strategic Communication |
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| Authors: | BI Yan-tao WANG Jin-ling |
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| Institution: | BI Yan-tao1,WANG Jin-ling2(1.School of Humanities and Communication,Hainan University,Haikou 570228,China,2.Sanlue Institute of Management Science,Beijing 100039,China) |
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| Abstract: | Information,diplomacy,defense and economy are typically regarded as four elements of national power.In The US National Security Strategy released in 2010,strategic communication is listed as one of the national strength.This paper explores the conceptual development,the basic modes and key elements of strategic communication.The authors opine that the key to successful strategic communication is impact control(meaning control). |
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| Keywords: | strategic communication public diplomacy non-kinetic operations |
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