| 孙子兵法“胜”字的商战理解 |
| |
| 引用本文： | 洪兵.孙子兵法“胜”字的商战理解[J].滨州学院学报,2008,24(5). |
| |
| 作者姓名： | 洪兵 |
| |
| 作者单位： | 中国孙子兵法研究会,北京,100091 |
| |
| 摘 要： | 作为一个重要战略范畴的"胜",存在于各种集团和各个领域的对抗中。胜既是力量对抗的目标,又是力量运用结果成功的标志。《孙子兵法》对"胜"做了较为系统的阐述,这包括胜由争出、胜于全胜、自保而全胜、先胜后战、胜于易胜、胜于无形、不战而胜等内容,这些对于现代商战无疑具有重要的借鉴和指导意义。
|
| 关 键 词： | 《孙子兵法》 胜 争 全胜 商战 |
Interpretation of"Victory'in Military Science of Sun Tzu in Terms of Business Competition |
| |
| HONG Bing.Interpretation of"Victory'in Military Science of Sun Tzu in Terms of Business Competition[J].Journal of Binzhou University,2008,24(5). |
| |
| Authors: | HONG Bing |
| |
| Abstract: | As an important strategic category,"victory"exists in the confrontations in the groups and fields of all kinds.Victory is both the target of force rivalry and the successful symbol of using force.Systematic elaboration of victory is made in Military science of Sun Tzu,such as victory through struggle,overall victory,victory through self-preservation,victory before military actions,easy victory,invisible victory and victory without military actions, which is undoubtedly of great utilizing and guiding importance to modern business competition. |
| |
| Keywords: | Military Science of Sun Tzu victory struggle overall victory business competition |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
