| 新升本科院校招生宣传策略的思考 |
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| 引用本文： | 龚媛媛.新升本科院校招生宣传策略的思考[J].宁德师专学报(自然科学版),2011,23(4):411-413. |
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| 作者姓名： | 龚媛媛 |
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| 作者单位： | 宁德师范学院教务处,福建宁德,352100 |
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| 摘 要： | 随着我国高等教育格局的加速发展,高校招生工作中的生源竞争日益激烈.生源质量的好坏直接影响着学校教学质量与办学水平的高低.招生宣传已成为各高校争取生源的主要途径之一.新升本科院校更应重视和加强招生宣传工作,采取积极有效的招生宣传策略与方法,以提高生源质量,促进自身的良性发展.
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| 关 键 词： | 新升本科 招生宣传 存在问题 策略 |
Research on students-enrollment publicity of newly upgraded colleges |
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| GONG Yuan-yuan.Research on students-enrollment publicity of newly upgraded colleges[J].Journal of Ningde Teachers College(Natural Science),2011,23(4):411-413. |
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| Authors: | GONG Yuan-yuan |
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| Institution: | GONG Yuan-yuan (Dean' s Office of Ningde Normal University,Ningde,Fujian 352100,China) |
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| Abstract: | With the development of higher education pattern,the competition of student-source among colleges is fiercer in our country.The quality of student-source directly affects a school' s teaching quality and teaching level.Student recruitment publicity has become one of the main ways for colleges to strive for students.Consequently,to improve the quality of students-source and promote the development of the colleges,newly upgraded colleges should not only attach importance to and strengthen the publicity of enr... |
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| Keywords: | newly upgraded universities publicity of student recruitment question strategy |
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