| 对企业实施名牌战略的一些思考 |
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| 引用本文： | 江儒钧.对企业实施名牌战略的一些思考[J].扬州职业大学学报,2003,7(2):24-26. |
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| 作者姓名： | 江儒钧 |
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| 作者单位： | 华东石油局扬州办事处,江苏,扬州,225003 |
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| 摘 要： | 在经济全球化的趋势下，市场竞争越发表现为品牌产品的竞争。名牌是企业竞争力的象征，是经济实力的综合体现，是市场经济条件下生存、发展的客观要求。
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| 关 键 词： | 名牌战略 市场定位 高质量 宣传广告 持续创新 |
| 文章编号： | 1008-3693(2003)02-0024-03 |
| 修稿时间： | 2003年1月14日 |
Some Thoughts on Implementing Brand-Name Strategy for Enterprises |
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| JIANG Ru-jun.Some Thoughts on Implementing Brand-Name Strategy for Enterprises[J].Journal of Yangzhou Polytechnic College,2003,7(2):24-26. |
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| Authors: | JIANG Ru-jun |
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| Abstract: | Under the trend of economic globalization, market competition is increasingly expressed as the one of famous-brand products. Therefore, it's a must to emphasize and implement the brand name strategy. Brand name symbolizes an enterprise's competitive power, embodies its overall economic strength and represents the objective requirement for existence and growth of the enterprise under the market economic condition. |
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| Keywords: | brand-name strategy market orientation high quality advertisement sustainable innovation |
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