| 2005年中国功夫VS世界极真空手道争霸赛之市场营销行为分析 |
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| 引用本文： | 郑建福,李进文,朱莉红.2005年中国功夫VS世界极真空手道争霸赛之市场营销行为分析[J].搏击·武术科学,2006,3(5):47-49. |
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| 作者姓名： | 郑建福 李进文 朱莉红 |
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| 作者单位： | 1. 成都体育学院,四川,成都,610041
2. 五都中学,江西,广丰,334605 |
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| 摘 要： | 文章运用文献资料、专家访谈和录像观察统计等研究方法,对2005年中国功夫VS世界极真空手道争霸赛和第四届东亚运动会散打比赛进行了比较分析,研究探寻目前我国武术散打市场营销中的经验和教训,并对我国散打体育产业的发展和市场营销的策略提出了相关建议。
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| 关 键 词： | 体育产业 市场营销 散打 卖点 体育博彩业 |
| 文章编号： | 1004-5643(2006)05-0047-03 |
On the Marketing Activities of the Competition of 2005 Chinese Kongfu VS World Extreme Real Karate |
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| Zheng Jian-fu Li Jin-wen.On the Marketing Activities of the Competition of 2005 Chinese Kongfu VS World Extreme Real Karate[J].BOJI(WUSHUKEXUE),2006,3(5):47-49. |
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| Authors: | Zheng Jian-fu Li Jin-wen |
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| Abstract: | With the methods of documentary study, experts inquiry and video watching and statistic analysis, the paper does the comparative analysis on the competitions of 2005 Chinese Kongfu VS World Extreme Real Karate and the Sanda in the Fourth Eastern Asia Games, tries to find out the experiences and lessons of Wushu Sanda marketing, and gives out some useful suggestions for the development of Wushu Sanda industrialization and its marketing strategies. |
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| Keywords: | P E industry marketing Sanda selling point sport gambling |
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