| 自组织理论视角下的广告学教学改革研究 |
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| 引用本文： | 何德珍,唐长兴.自组织理论视角下的广告学教学改革研究[J].广西师范大学学报(哲学社会科学版),2012,48(2):113-116. |
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| 作者姓名： | 何德珍 唐长兴 |
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| 作者单位： | 1. 桂林理工大学,广西桂林,541004
2. 广西师范大学美术学院,广西桂林,541004 |
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| 基金项目： | 课题的阶段成果:2009C033《基于创业教育理念的广西广告人才培养模式的构建与实践》桂教高教[2009]83号 |
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| 摘 要： | 自组织理论主要研究系统如何从无序走向有序,这对于培养创新人才很有启示。广告学专业人才培养具有自组织特性:人才培养方案的开放性、教学系统的非线性、学习者内部的协同性、学生能力形成的涨落性。基于自组织理论的课程设计和人才培养措施主要有:开放性的教学系统培养创造性人才、激发学生系统内部协同性学习、非线性的教学改革、发挥"涨落性"的杠杆作用。
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| 关 键 词： | 自组织理论 广告学 创新人才 培养 |
Advertising Teaching Reform and Innovative Talents Education from the Perspective of Self-organization Theory |
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| HE De-zhen
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TANG Chang-xing.Advertising Teaching Reform and Innovative Talents Education from the Perspective of Self-organization Theory[J].Journal of Guangxi Normal University(Philosphy and Social Science Edition),2012,48(2):113-116. |
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| Authors: | HE De-zhen TANG Chang-xing |
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| Institution: | 1.Guilin University of Technology,Guilin 541004;2.College of Fine Arts,Guangxi Normal University,Guilin 541004,China) |
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| Abstract: | The self-organization theory mainly researches on how the system becomes orderly from the state of disorder.This enlightens the innovative talents education.Professional advertising talents education has the characters of self-organization such as the openness of talents education program, nonlinear of teaching system,learners’ interior coordination,and the fluctuation of learners’ learning ability formation.The curriculum design and talents education measures of self-organization mainly include cultivating creative talents in the open teaching system,stimulating learners’ interior coordination, nonlinear teaching reform,bringing the fluctuation into leveraged play. |
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| Keywords: | self-organization theory advertising innovative talents education |
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