| 信息技术在商业经营管理中的应用--零售之王沃尔玛成功经验介绍 |
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| 引用本文： | 梁南燕,赖茂生.信息技术在商业经营管理中的应用--零售之王沃尔玛成功经验介绍[J].情报理论与实践,2003,26(3):249-251. |
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| 作者姓名： | 梁南燕 赖茂生 |
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| 作者单位： | 北京大学信息管理系,北京,100871 |
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| 摘 要： | The application of information technology in business is becoming popular and brings more benefit to the society. The secret of Wal-Mart' s winning the No.1 of the world' s 500 top powerful companies is that it often follows up the development of information technology, fully integrates information and information technology into management, and increases the investment in informatization. This article attempts to discuss how Wal-Mart uses information technology in the retailing trade.
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| 关 键 词： | 信息技术 商业经营管理 美国 连锁零售商 沃尔玛公司 物流管理系统 客户关系管理 |
| 修稿时间： | 2002年11月11 |
Application of Information Technology in Business Management |
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| LIANG Nanyan et al..Application of Information Technology in Business Management[J].Information Studies:Theory & Application,2003,26(3):249-251. |
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| Authors: | LIANG Nanyan |
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| Institution: | LIANG Nanyan et al. |
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| Abstract: | The application of information technology in business is becoming popular and brings more benefit to the society The secret of Wal Mart's winning the No 1 of the world's 500 top powerful companies is that it often follows up the development of information technology,fully integrates information and information technology into management,and increases the investment in informatization This article attempts to discuss how Wal Mart uses information technology in the retailing trade |
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| Keywords: | information technology commodity circulation sales/logistical management supply chain management informatization |
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