| 全民健身国家战略下不同规模城镇居民体育消费观特征 |
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| 引用本文： | 赵胜国,王凯珍,邰崇禧,蔡军.全民健身国家战略下不同规模城镇居民体育消费观特征[J].武汉体育学院学报,2019,53(6):18. |
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| 作者姓名： | 赵胜国 王凯珍 邰崇禧 蔡军 |
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| 作者单位： | 1. 巢湖学院 体育学院, 安徽 巢湖 238000;2. 首都体育学院 办公室, 北京 100191;3. 苏州大学 体育学院, 江苏 苏州 215021;4. 西安体育学院 社会体育系, 陕西 西安 710068 |
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| 基金项目： | 国家社会科学基金一般项目（15BTY045）。 |
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| 摘 要： | 运用文献资料法、问卷调查法、专家访谈法、数理统计法等研究方法，基于全民健身国家战略下体育消费观及城镇规模的概念界定与操作性构建，并对不同规模城镇居民体育消费观进行比较研究。结果表明：（1）全民健身国家战略下体育消费观的概念操作性界定为3个维度层面及8个二级因子维度。（2）不同规模城镇居民在"全民健康投资""持续合理消费""人的全面发展""外部环境提升""内部能力发展""欲望主导型""理智适度型"和"内容均衡型"8个二级因子维度上均存在不同程度的显著性差异（P值均小于0.05），且在各二级因子维度上不同规模城镇居民两两之间也存在不同程度显著性差异；此外，除了在"全民健康投资"、"持续合理消费"、"人的全面发展"、"内部能力发展"、"欲望主导型"5个二级因子维度上与城镇规模都呈不同程度的相关性外（P值均小于0.05），其它各因子维度均不呈相关性。（3）城镇居民体育消费观影响因素主要涉及"市场环境"、"个体条件"、"社会参照"3个方面的影响因子；且不同规模城镇居民之间在各影响因子上均存在非常显著性差异（P值均小于0.05）；但城镇规模与各影响因子的影响度不呈相关性（P值均大于0.05）。
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| 关 键 词： | 体育消费观 城镇居民 城镇规模 全民健身国家战略 概念构建 影响因素 |
| 收稿时间： | 2019-03-23 |
Characteristics of Residents' Views on Sports Consumption in Cities of Different Scales under National Fitness Program |
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| ZHAO Shengguo,WANG Kaizhen,TAI Chongxi,et al.Characteristics of Residents' Views on Sports Consumption in Cities of Different Scales under National Fitness Program[J].Journal of Wuhan Institute of Physical Education,2019,53(6):18. |
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| Authors: | ZHAO Shengguo WANG Kaizhen TAI Chongxi |
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| Institution: | 1. School of P. E. Chaohu Univ., Chaohu 23800, China;2. Office of Capital Inst. of P. E., Beijing 100191;3. School of P. E., Soochow Univ., Suzhou 215021 |
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| Abstract: | Through literature study, questionnaires, expert interviews, mathematical statistics and other research methods, based on the concept of sports consumption and the concept of scale of the cities under the National Fitness Plan, a comparative study was made. The results showed that the sports consumption under the National Fitness Strategy could be understood in three dimension, eight second degree factors. Residents in cities of different scales in demonstrated obvious differences in "Investment for Health for All", "Continuous and Reasonable Consumption", "All-round Development of People", "Enhanced External Environment", "Internal Capacity Development", "Desire-Driven Type", "Sensible and Moderate Type" (P<0.05).It was shown that relativity was found in "Investment for Health for All","Continuous and Reasonable Consumption","All-round Development of People","Enhanced External Environment", and "Desire-Driven Type" (P<0.05) while no relativity was found with regard to the other three factors. The influential factors on residents' sports consumption concept included "market environment","individual condition" and "social referencing". There were significant differences in the influencing factors (P<0.05) while the size of the city was not related to the influential factors (P>0.05). |
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| Keywords: | sports consumption outlook urban resident scale of city National Fitness Program concept influencing factors |
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