| 生态体育旅游的价值表现及开发策略 |
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| 引用本文： | 盛建国,赵同庆,袁兴亮.生态体育旅游的价值表现及开发策略[J].武汉体育学院学报,2019,53(6):38-43. |
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| 作者姓名： | 盛建国 赵同庆 袁兴亮 |
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| 作者单位： | 河西学院 体育学院, 甘肃 张掖 734000 |
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| 基金项目： | 国家社会科学基金项目（17BTY061）；甘肃省体育社会科学研究项目（GST2018114）。 |
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| 摘 要： | 体育旅游生态化发展是生态文明建设的必然要求,而生态体育旅游的研究基础还相对薄弱。生态体育旅游包含了多层级的主客体关系,不同主体的价值诉求差异较大甚至相互背离,如何实现多主体间的价值共创,是生态体育旅游研究应有的题中之义。通过梳理生态体育旅游概念内涵,从价值论角度分析生态体育旅游价值产生的基本动因与价值表现,需要将生态体育旅游价值关系统一到最高层级的人与自然主客体关系之下,实现不同主体利益博弈中的平衡、协调与价值共创,促进体育旅游健康可持续发展。从创新体育旅游产品和管理模式、培育和经营体育旅游市场、促进体育旅游产业转型升级等方面提出了生态体育旅游保护性开发策略。
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| 关 键 词： | 体育经济 生态体育旅游 主体尺度 价值共创 体验经济 服务创新 |
| 收稿时间： | 2019-04-06 |
Value Performance and Development Strategy of Ecological Sports Tourism |
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| SHENG Jianguo,ZHAO Tongqing,YUAN Xingliang.Value Performance and Development Strategy of Ecological Sports Tourism[J].Journal of Wuhan Institute of Physical Education,2019,53(6):38-43. |
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| Authors: | SHENG Jianguo ZHAO Tongqing YUAN Xingliang |
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| Institution: | School of Sports, Hexi Univ., Zhangye 734000, China |
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| Abstract: | The ecological development of sports tourism is the prerequisite for ecology civilization construction. However, the research foundation of eco-sports tourism is relatively weak, which includes multi-level relationship between subjects and objects. The value demands of different subjects differ greatly or even deviate from each other. Therefore, how to realize the value co-creation among multi-subjects is important for the eco-sports tourism research. The review of the concepts of eco-sports tourism, analysis of the basic motivation and value performance of eco-sports tourism value from the angle of value theory showed that it was necessary to unify the value relationship of eco-sports tourism under the relationship between man and nature at the highest level. The purpose was to promote the balance, coordination and value creation in the game of interests of different subjects, promote the healthy and sustainable development of sports tourism. The protective development strategies of eco-sports tourism were put forward from the aspects of innovating sports tourism products and management mode, cultivating and managing sports tourism market, and promoting the upgrading of sports tourism industry. |
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| Keywords: | sports econmics ecological sports tourism principal dimension value co-creation experience economy service innovation |
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