| 论节庆旅游的价值构成 |
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| 引用本文： | 连建功,贾红丽.论节庆旅游的价值构成[J].商丘职业技术学院学报,2010,9(1):55-56. |
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| 作者姓名： | 连建功 贾红丽 |
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| 作者单位： | 河南商业高等专科学校旅游管理系,河南郑州,450044 |
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| 基金项目： | 河南省政府决策研究课题:河南省非物质文化遗产的旅游开发研究 |
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| 摘 要： | 为提升节庆旅游的价值，文章对其价值构成进行研究。选取了经济、社会、文化、环境、政治5个一级指标和旅游消费、招商引资、就业等10个二级指标，通过建立模型，测算权数和要素排序，对各指标要素进行了重要度评估，得到节庆旅游的社会价值和经济价值同等重要，区域形象和知名度提升是其二级指标最重要的价值取向，招商引资、旅游连带收入是其主要的经济体现等结论。
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| 关 键 词： | 节庆旅游 价值构成 AHP分析 |
The Study Values Constitute of Festival Tourism |
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| LIAN Jian-gong,JIA Hong-li.The Study Values Constitute of Festival Tourism[J].Journal of Shangqiu Vocational and Technical College,2010,9(1):55-56. |
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| Authors: | LIAN Jian-gong JIA Hong-li |
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| Institution: | LIAN Jian-gong JIA Hong-li(Department of Tourism , Management,Henan Business College,Zhengzhou 450044,China) |
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| Abstract: | In order to enhance the value of the festival tourism, the paper study it＇ s values constitute. Analyses of selected indicators include economic, social, cultural, environmental, political 5-level indicators and tourism consumption, investment, employment indicators and so on ：2 indicators. Through the establishment of models, estimated weights and the elements of sort of the indicators of an important elements of assessment. Be concluded that festival tourism＇s social values and economic value are equally important, the function of enhance the regional image and reputation is the most important social value orientation, investment, tourism related income is the main manifestation of the economic value and .etc. |
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| Keywords: | festival tourism values constitute Luoyang peony festival celebration |
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