| 对我国企业服务营销发展的思考 |
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| 引用本文： | 陈云尚,景蕾.对我国企业服务营销发展的思考[J].石家庄职业技术学院学报,2010,22(1):71-73. |
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| 作者姓名： | 陈云尚 景蕾 |
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| 作者单位： | 1. 石家庄职业技术学院,电气与电子工程系,河北,石家庄,050081
2. 石家庄职业技术学院,化学工程系,河北,石家庄,050081 |
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| 摘 要： | 当前我国企业存在着服务观念滞后、服务同质化程度高、服务人员素质较低、服务品牌意识不强、服务在企业之间衔接不畅等问题。为此，需要树立正确的服务营销理念，提供差异化服务，做好服务人员的培训，打造服务品牌，加强企业间合作，共创顾客满意服务。
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| 关 键 词： | 中国 企业 服务营销 |
On the development of service marketing of the Chinese businesses |
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| CHEN Yun-shanga,JING Leib.On the development of service marketing of the Chinese businesses[J].Journal of Shijiazhuang Vocational Technology Institute,2010,22(1):71-73. |
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| Authors: | CHEN Yun-shanga JING Leib |
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| Institution: | CHEN Yun-shanga,JING Leib (a.Department of Electrics , Electronics,b.Department of Chemistry,Shijiazhuang Vocational Technology Institute,Shijiazhuang,Hebei 050081,China) |
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| Abstract: | The present Chinese business service is poor in conceptions,similarity of types,working staffs,sense of reputation,and consistency.Therefore,countermeasures are proposed to set up correct marketing ideas,provide with diversified services,improve professional training of staffs,and strengthen ties with counterparts in order to provide with satisfactory services. |
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| Keywords: | China business service marketing |
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