| 高职教育中“商务谈判”教学模式浅探 |
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| 引用本文： | 马经义,丁荟瑾.高职教育中“商务谈判”教学模式浅探[J].科教文汇,2014(30):159-160. |
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| 作者姓名： | 马经义 丁荟瑾 |
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| 作者单位： | 1. 四川国际标榜职业学院 四川·成都 610103
2. 四川科技职业学院 四川·成都 611745 |
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| 摘 要： | ＂商务谈判＂是我国高等职业院校经管类专业的必修课程。随着市场营销的发展,商务谈判的运用越来越凸显出它在企业运行中的地位。如何让高职院校的学生更好地掌握商务谈判的技巧、方法和策略,我们需要在高职教育体系的这个层面上努力探讨＂商务谈判＂的教学模式,找到一种更适合学生实际情况的教学方法。
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| 关 键 词： | 高职教育 商务谈判 教学模式 学训结合 |
A Brief Exploration on the Teaching Model of "Business ;Negotiation" in Higher Vocational Education |
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| Authors: | Ma Jingyi Ding Huijin |
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| Institution: | Ma Jingyi,Ding Huijin |
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| Abstract: | ＂Business Negotiation＂ is a compulsory course for economic management majors in China＇s higher vocational colleges.With the development of marketing, business negotiation is playing an increasingly prominent role in enterprise operation. As for how to help higher vocational college students better grasp the skills, methods and strategies of business negotiation, we should strive to explore the teaching model of ＂Business Negotiation＂ and find a teaching method more suitable for students＇ practical situation from the level of higher vocational education system. |
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| Keywords: | higher vocational education Business Negotiation teaching model learning-training combination |
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