| 中国体育用品业国际竞争力实证分析及发展对策的研究 |
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| 引用本文： | 吴晓阳,黄洁.中国体育用品业国际竞争力实证分析及发展对策的研究[J].北京体育大学学报,2005,28(1):13-15. |
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| 作者姓名： | 吴晓阳 黄洁 |
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| 作者单位： | 嘉兴学院体育部,浙江,嘉兴,314001 |
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| 摘 要： | 采用文献资料法和数理统计法,比较了中国1995-2000年体育用品出口的基本情况,并通过运用"I-COP"评价方法,从体育用品业劳动生产率的角度分析了中国体育用品业国际竞争力的现状.结论:目前中国体育用品业国际竞争力虽然逐年增强,但体育用品的科技含量和附加值较低,企业规模小,产品的国际标准化程度低,产品的品牌意识薄弱.因此,针对此类现状,提出了增强中国体育用品业国际竞争力的对策.
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| 关 键 词： | 体育用品 国际竞争力 实证分析 对策 中国 体育用品 国际竞争力 实证分析 发展 对策 研究 Ability Competitive International Countermeasures Positive Analysis 品牌意识 程度 国际标准化 产品 企业规模 科技含量 增强 现状 |
| 文章编号： | 1007-3612(2005)01-0013-03 |
| 修稿时间： | 2003年11月19 |
Research on Positive Analysis and Countermeasures of International Competitive Ability of Sporting Productions of China |
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| WU Xiao-yang,HUANG Jie.Research on Positive Analysis and Countermeasures of International Competitive Ability of Sporting Productions of China[J].Journal of Beijing Sport University,2005,28(1):13-15. |
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| Authors: | WU Xiao-yang HUANG Jie |
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| Abstract: | The paper compares the bottom-line situation of sports goods export in China in 1995-2000 by using the means of document-based research and mathematics statistics; meanwhile, by utilizing the 'ICOP' evaluation method, the paper analyses the present situation of international competitive ability of sports goods industry from the viewpoint of labor productivity. It can be concluded that at present, the international competitive ability of sports goods industry is getting strengthened year by year, but science and technology has added the value of sports goods, but with a low international standard, weak trademark in mind and a small scale of enterprise. Consequently, a countermeasure to strengthen the international competitive ability of sports goods industry is raised. |
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| Keywords: | sporting production international competitive ability positive analysis countermeasure |
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