| 具有工科背景的市场营销人才培养模式研究 |
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| 引用本文： | 李长安.具有工科背景的市场营销人才培养模式研究[J].河北能源职业技术学院学报,2009,9(1):25-27. |
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| 作者姓名： | 李长安 |
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| 作者单位： | 浙江科技学院经济管理学院,浙江,杭州,310012 |
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| 摘 要： | 分析市场营销专业在供需两旺的表象下，毕业生就业的现实尴尬状况，探讨了造成这种状况的原因，主要表现在市场营销人才培养模式的注重技巧，缺乏相关专业知识、课程设置类同，缺少特色等。同时也提出了市场营销人才应强化工科背景知识，特别是在课程设置、课程实践及师资配备等引入工科的内容，以培养出社会需要的市场营销的人才。
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| 关 键 词： | 市场营销 培养模式 工科 |
Marketing Personnel Training Mode with Engineering Background |
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| LI Chang-an.Marketing Personnel Training Mode with Engineering Background[J].Journal of Hebei Energy Institute of Vocation and Technology,2009,9(1):25-27. |
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| Authors: | LI Chang-an |
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| Institution: | School of Economics and Management;Zhejiang University of Science and Technology;Hangzhou Zhejiang;310023 |
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| Abstract: | In this paper,the embarrassing employment situation of graduate is analyzed under the booming surface of supply and demand in marketing,and reasons of which are investigated.Emphasis on skills training,lack of expertise,similar to the curriculum and lack of feature are the main matters.Suggestions on strengthening engineering background for marketing talents and especially for introducing engineering knowledge in curriculum,curriculum practice and teaching staff are put forward in order to train marketing t... |
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| Keywords: | marketing training mode engineering |
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