| 顾客参与对新产品开发作用机理研究 |
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| 引用本文： | 汪涛,郭锐.顾客参与对新产品开发作用机理研究[J].科学学研究,2010,28(9):1383-1387. |
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| 作者姓名： | 汪涛 郭锐 |
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| 作者单位： | 1.武汉大学经济与管理学院，湖北武汉 430072；2.中国地质大学（武汉） 经济管理学院，湖北武汉 430074 |
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| 摘 要： | 传统观念威胁到企业竞争力,新产品开发大多集中在企业角度探讨,却忽略了真正使用产品的顾客。从知识分享的角度,分析顾客参与对产品创新的作用机理,即顾客参与通过关系涉入影响顾客与新产品开发企业的知识分享,进而改善新产品绩效,同时加入了顾客知识异性作为调节变量,更好解释了这一机制。
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| 关 键 词： | 顾客参与 关系涉入 知识分享 顾客知识异性 新产品开发绩效 |
| 收稿时间： | 1900-01-01; |
Research on the effect mechanism of customer participation on new product development |
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| WANG Tao,GUO Rui.Research on the effect mechanism of customer participation on new product development[J].Studies in Science of Science,2010,28(9):1383-1387. |
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| Authors: | WANG Tao GUO Rui |
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| Abstract: | Traditional ideas had threat company competitive advantage,new product development researches are mainly concentrated on company level,but neglect the product users—customers.This study is primarily based on transaction cost and from knowledge sharing viewpoint to understand the effect mechanism of customer participation on NPD（new product development）,that is,customer participation improves NPD performance by effect of relational involvement on knowledge sharing between customers and NPD companies.At the same time,with the addition of customer knowledge heterogeneity as moderating variable,the effect mechanism is better shown up. |
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| Keywords: | customer participation relational involvement knowledge sharing customer knowledge heterogeneity new product development performance |
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