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No such thing as a mature journal |
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| Authors: | Richard Baggaley |
| Abstract: | This article looks at the general idea of developing journals by adding value. It focuses in particular on the notion of the ‘mature journal’ – possibly a mythical beast, but one which most publishing houses will have at least one of (even if they don't know it yet). The article touches on some run‐of‐the‐mill journal issues such as obesity, sex, and death, but will hopefully also throw new light on a corner of the publishing world previously thought of as ‘dull’. |
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