| 后现代广告及其文化效应初探 |
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| 引用本文： | 王大慧.后现代广告及其文化效应初探[J].辽宁师范大学学报(社会科学版),2008,31(3):104-106. |
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| 作者姓名： | 王大慧 |
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| 作者单位： | 辽宁师范大学,文学院,辽宁,大连,116029 |
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| 摘 要： | 这里从后现代主义入手，分析了后现代广告的几个主要特征，并对后现代广告意义生产的内在机制。从符号学的观点做了追本溯源的分析。最后，厘清了当下大众文化界对后现代广告的一些误解，并为后现代广告作了必要的“正名”。
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| 关 键 词： | 后现代广告 符号学 文化附加值生产 |
| 文章编号： | 1000-1751(2008)03-0104-03 |
| 修稿时间： | 2007年9月21日 |
A Primary Discussion on Post-modernistic Advertisement and Its Cultural Effect |
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| WANG Da-hui.A Primary Discussion on Post-modernistic Advertisement and Its Cultural Effect[J].Journal of Liaoning Normal University(Social Science Edition),2008,31(3):104-106. |
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| Authors: | WANG Da-hui |
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| Institution: | WANG Da-hui (School of Literature, Liaoning Normal University , Dalian 116029, China) |
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| Abstract: | Starting with post-modernistic concept,this thesis analyses the main features of post-modernistic advertisement and the internal production mechanism by the way of tracing its origin from the perspective of Semiotics.Finally,the misunderstandings of the mass culture to post-modernistic advertisement were sorted out in this thesis,and the necessary work of "name clarifying" was done for post-modernistic advertisement. |
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| Keywords: | post-modernistic advertisement Semiotics cultural value-added production |
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