| 山东省体育彩票销售市场现状分析及对策 |
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| 引用本文： | 赵海燕,陈加奎.山东省体育彩票销售市场现状分析及对策[J].首都体育学院学报,2004,16(2):36-37,103. |
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| 作者姓名： | 赵海燕 陈加奎 |
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| 作者单位： | 山东轻工业学院经管学院,济南,250100 |
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| 摘 要： | 采用问卷调查法、专家访谈法对山东省体育彩票销售工作进行调查研究。在分析山东省体育彩票销售现状的基础上，构建了新的销售渠道模式，完善了我省的销售网络，这对开发我省的销售市场有着一定的参考价值。
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| 关 键 词： | 体育彩票 销售布局 销售渠道 |
| 文章编号： | 1009-783X(2004)02-0036-03 |
Analysis of the Status of Sport Lottery Sales Market in Shandong Province |
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| ZHAO-Haiyan,CHEN-Jiakui.Analysis of the Status of Sport Lottery Sales Market in Shandong Province[J].Journal of Capital College of Physical Education,2004,16(2):36-37,103. |
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| Authors: | ZHAO-Haiyan CHEN-Jiakui |
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| Abstract: | The essay has made a study on the sales of sport lottery in Shandong Province by means of questionnaire and interviews with experts. After analyzing the current sales status of sport lottery, the authors try to build a new marketing channel so as to consummate the sales network in the province. The suggestions provided in the paper are of some value for developing the sales market of sport lottery in the province. |
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| Keywords: | Sport Lottery Sales Arrangement Marketing Channel |
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