| 基于SWOT分析的芜湖方特主题公园营销策略研究 |
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| 引用本文： | 杨海霞.基于SWOT分析的芜湖方特主题公园营销策略研究[J].巢湖学院学报,2015(2):51-56. |
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| 作者姓名： | 杨海霞 |
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| 作者单位： | 芜湖职业技术学院人文旅游学院,安徽 芜湖,241006 |
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| 基金项目： | 芜湖职业技术学院院级科研项目 |
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| 摘 要： | 主题公园是当前主流的一种旅游产品，以芜湖方特主题公园为研究对象，采用SWOT分析法并结合实地调查，对芜湖方特主题公园发展的优势、劣势以及面临的机遇和挑战进行了综合分析，并在此基础上提出了提高芜湖方特主题公园竞争力的营销策略。
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| 关 键 词： | 方特主题公园 SWOT分析 营销策略 芜湖市 |
STUDY ON MARKETING STRATEGIES OF WUHU FANTAWILD THEME PARK BASED ON SWOT ANALYSIS |
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| YANG Hai-xia.STUDY ON MARKETING STRATEGIES OF WUHU FANTAWILD THEME PARK BASED ON SWOT ANALYSIS[J].Chaohu College Journal,2015(2):51-56. |
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| Authors: | YANG Hai-xia |
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| Institution: | YANG Hai-xia;School of Humanities Tourism,Wuhu Institute of Technology; |
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| Abstract: | The theme park is one of the current mainstream tourism products. This paper, taking the theme park of Wuhu Fantawild as the research object, analyzes the strengths,adopts the method of SWOT and the field surveys to analyze weakness-es, opportunities and challenges faced by the theme park of Wuhu Fantawild. Based on the above study, this paper puts forward the marketing strategies to improve the competitiveness of the theme park of Wuhu Fantawild. |
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| Keywords: | the theme park of Fantawild SWOT analysis marketing strategies Wuhu |
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