| 略论体育赞助及其效益 |
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| 引用本文： | 童金茂,陈丽华.略论体育赞助及其效益[J].湖州师范学院学报,2002,24(6):61-63. |
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| 作者姓名： | 童金茂 陈丽华 |
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| 作者单位： | 福建师范大学,体育科学学院,福建,福州,350007 |
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| 摘 要： | 从九运会体育赞助情况入手，采用文献法和数理分析法，简要分析体育赞助的起源和发展，着重叙述了体育赞助的效益。
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| 关 键 词： | 九运会 体育赞助 效益 |
| 文章编号： | 1009-1734(2002)06-0061-03 |
| 修稿时间： | 2002年3月30日 |
On the Sports Support in Fund and Its Efficiency |
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| Tong Jingmao Chen Lihua.On the Sports Support in Fund and Its Efficiency[J].Journal of Huzhou Teachers College,2002,24(6):61-63. |
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| Authors: | Tong Jingmao Chen Lihua |
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| Abstract: | This essay, starting from the analysis of the fund support in the 9th National Game, analyses the origin and oleveloprnent of sports support, focusing on the discussion of its efficiency by using documents and mathematical analysis. |
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| Keywords: | the 9th National Game spoils support in fund efficiency |
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