| 学术期刊推送邮件打开率和点击率提高策略探究 |
| |
| 引用本文： | 张然,王晓峰,丁洁,胡艳芳,李志兰,杨蕾.学术期刊推送邮件打开率和点击率提高策略探究[J].中国科技期刊研究,2017,28(3):241-246. |
| |
| 作者姓名： | 张然 王晓峰 丁洁 胡艳芳 李志兰 杨蕾 |
| |
| 作者单位： | 《中国激光》杂志社有限公司，上海市嘉定区清河路390号201800;中国科学院上海光学精密机械研究所信息管理中心，上海市嘉定区清河路390号201800,《中国激光》杂志社有限公司，上海市嘉定区清河路390号201800;中国科学院上海光学精密机械研究所信息管理中心，上海市嘉定区清河路390号201800,《中国激光》杂志社有限公司，上海市嘉定区清河路390号201800;中国科学院上海光学精密机械研究所信息管理中心，上海市嘉定区清河路390号201800,《中国激光》杂志社有限公司，上海市嘉定区清河路390号201800;中国科学院上海光学精密机械研究所信息管理中心，上海市嘉定区清河路390号201800,《中国激光》杂志社有限公司，上海市嘉定区清河路390号201800;中国科学院上海光学精密机械研究所信息管理中心，上海市嘉定区清河路390号201800,《中国激光》杂志社有限公司，上海市嘉定区清河路390号201800;中国科学院上海光学精密机械研究所信息管理中心，上海市嘉定区清河路390号201800 |
| |
| 摘 要： | 【目的】 为学术期刊的邮件推送提供参考，给出提高打开率和点击率的方法建议。【方法】 根据2014—2016年《中国激光》杂志社邮件推送的经验，从内容、美观性、对象、频率、题目五个方面总结了提高打开率和点击率的策略。【结果】 内容设计与推送对象等因素对提高推送邮件的打开率和点击率有明显作用。【结论】 主题多样、版式美观、收件人相关、发送频率恰当、题目中肯是提高邮件推送打开率和点击率的重要因素，也是实现邮件推送作用的有效保证。学术期刊论文推送工作中，应当不断探索以提升邮件推送效果。
|
| 关 键 词： | 学术期刊 邮件推送 论文推广 打开率 点击率 |
| 收稿时间： | 2016/10/28 0:00:00 |
| 修稿时间： | 2016/12/22 0:00:00 |
Exploration of increasing open rates and click rates of academic journals email campaign |
| |
| ZHANG Ran,WANG Xiaofeng,DING Jie,HU Yanfang,LI Zhilan and YANG Lei.Exploration of increasing open rates and click rates of academic journals email campaign[J].Chinese Journal of Scientific and Technical Periodicals,2017,28(3):241-246. |
| |
| Authors: | ZHANG Ran WANG Xiaofeng DING Jie HU Yanfang LI Zhilan and YANG Lei |
| |
| Institution: | Chinese Laser Press, 390 Qinghe Road, Jiading District, Shanghai 201800, China;Information Management Center, Shanghai Institute of Optics and Mechanics, Chinese Academy of Sciences, 390 Qinghe Road, Jiading District, Shanghai 201800, China,Chinese Laser Press, 390 Qinghe Road, Jiading District, Shanghai 201800, China;Information Management Center, Shanghai Institute of Optics and Mechanics, Chinese Academy of Sciences, 390 Qinghe Road, Jiading District, Shanghai 201800, China,Chinese Laser Press, 390 Qinghe Road, Jiading District, Shanghai 201800, China;Information Management Center, Shanghai Institute of Optics and Mechanics, Chinese Academy of Sciences, 390 Qinghe Road, Jiading District, Shanghai 201800, China,Chinese Laser Press, 390 Qinghe Road, Jiading District, Shanghai 201800, China;Information Management Center, Shanghai Institute of Optics and Mechanics, Chinese Academy of Sciences, 390 Qinghe Road, Jiading District, Shanghai 201800, China,Chinese Laser Press, 390 Qinghe Road, Jiading District, Shanghai 201800, China;Information Management Center, Shanghai Institute of Optics and Mechanics, Chinese Academy of Sciences, 390 Qinghe Road, Jiading District, Shanghai 201800, China and Chinese Laser Press, 390 Qinghe Road, Jiading District, Shanghai 201800, China;Information Management Center, Shanghai Institute of Optics and Mechanics, Chinese Academy of Sciences, 390 Qinghe Road, Jiading District, Shanghai 201800, China |
| |
| Abstract: | Purposes] This paper aims to provide a reference for academic journals email campaigns and some suggestions on how to increase the open rates and click rates.Methods] Based on the experience of Chinese Laser Press on email campaigns from 2014 to 2016, some strategies of increasing the open rates and click rates concerning contents, display, recipients, frequency, and subject lines were proposed.Findings] It is shown that display improvement and other mentioned strategies significantly increase the open rates and click rates.Conclusions] Email campaigns open rates and click rates of academic journals could be effectively improved by diverse contents, well-organized display, relevant recipients, appropriate frequency and straightforward subject lines. Further efforts should be made to explore the methods of optimising the performance of email campaigns. |
| |
| Keywords: | Academic journal Email campaign Articles dissemination Open rate Click rate |
|
| 点击此处可从《中国科技期刊研究》浏览原始摘要信息 |
| 点击此处可从《中国科技期刊研究》下载免费的PDF全文 |
|
