| 从魔弹到议程设置再到科学——《河南女排主场观众消费动机的调查与分析》一文的补充 |
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| 引用本文： | 史友宽,张锦华.从魔弹到议程设置再到科学——《河南女排主场观众消费动机的调查与分析》一文的补充[J].首都体育学院学报,2006,18(5):8-10. |
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| 作者姓名： | 史友宽 张锦华 |
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| 作者单位： | 1. 河南大学体育学院,河南,开封,475001
2. 河南大学新闻与传播学院,河南,开封,475001 |
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| 基金项目： | 河南大学校科研和教改项目 |
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| 摘 要： | 河南女排主场的赛事宣传尽管在信息量上有了大的进步，但是并没有发生质的改变，都处于夸大传播媒介的作用而忽视受众能动性的圈子中。而要想为联赛的市场化发展提供有力的信息流通基础，必须使信息传播方式向更科学的方向发展，即应该有效控制信源，合理运用大众传播工具，充分了解潜在消费：著，建立通畅的反馈路径等。
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| 关 键 词： | 河南女排 观众 传播 |
| 文章编号： | 1009-783X（2006）05-0008-03 |
| 收稿时间： | 2006-04-13 |
| 修稿时间： | 2006-04-13 |
From Bullet Theory to the Agenda Setting Theory and to Science——A Supplement to Investigation and Analysis of the Consumer Motivation of Home Court Spectators for Women's Volleyball Match in Henan |
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| SHI You-kuan,ZHANG Jin-hua.From Bullet Theory to the Agenda Setting Theory and to Science——A Supplement to Investigation and Analysis of the Consumer Motivation of Home Court Spectators for Women''''s Volleyball Match in Henan[J].Journal of Capital College of Physical Education,2006,18(5):8-10. |
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| Authors: | SHI You-kuan ZHANG Jin-hua |
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| Institution: | 1.School of Physical Education, Henan University, Kaifeng 475001 ,China;2. School of Communication and Journalism,Henan University,Kaifeng 475001 ,China. |
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| Abstract: | Although the tournament of women's volleyball in Henan home court has increased its amount of information in propaganda,there is not much change in its quality of information being propagated,as the function of media has been overstated and the dynamic role of audience has been ignored.However,if an effective information flow foundation needs to be provided for the development of the market of league matches,the means of communication must be made toward a more scientific direction.Therefore,information source should be controlled effectively,mass media tools must be utilized rationally,potential consumers should be sought after and unobstructed feedback route should be established. |
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| Keywords: | Henan women's volleyball team Spectators Communication |
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