| 中国动漫广告发展浅析 |
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| 引用本文： | 张瑞静.中国动漫广告发展浅析[J].新闻界,2010(4). |
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| 作者姓名： | 张瑞静 |
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| 作者单位： | 厦门大学新闻传播学院,厦门361005; |
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| 摘 要： | 本文分析了中国动漫广告发展的良好现实背景，从而指出：我国动漫广告具有广阔的发展前景，同时还是一个具有前瞻性与指导性的研究新领域。
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| 关 键 词： | 动漫广告 动漫产业 广告业 |
The Analysis of about Anime Advertisement in China |
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| Zhang Ruijing.The Analysis of about Anime Advertisement in China[J].Press Circles,2010(4). |
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| Authors: | Zhang Ruijing |
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| Abstract: | By summarizing the development of cartoon industry and the new trend of advertising industry, this article analyses the hopeful realistic background of anime advertise in china, and points out that, as a new study fields, anime advertise has broad prospects and will be of significance. |
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| Keywords: | anime advertisement cartoon industry advertising industry |
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