| 封面设计中基本构图要素的传统美学观照 |
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| 引用本文： | 周艳.封面设计中基本构图要素的传统美学观照[J].出版科学,2011,19(3):33-36. |
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| 作者姓名： | 周艳 |
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| 作者单位： | 四川大学文学与新闻学院，成都，610064 |
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| 摘 要： | 基本构图要素是与符号不同且更为基本的封面视觉传达要素,对于读者的封面阅读审美过程具有重要作用。封面阅读的审美过程与读者的文化传统有着深厚的关联,创作者在进行封面设计时必须考虑中国读者的独特审美倾向:欣赏"平衡"之美,追求"中和"之美,偏爱"飞动"之美,崇尚"清新"之美。
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| 关 键 词： | 封面设计 基本构图要素 审美 传统 平衡 中和 |
Essential Factors of Cover Design under Traditional Aesthetics |
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| Authors: | Zhou Yan |
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| Abstract: | Essential factor in the cover is different from symbol,and it is more fundamental way of visual transmission than the symbol.It plays a very important role in the reader's appreciation,which relates to his traditional culture.So the cover designer should consider with Chinese readers' special tendency of appreciation: parallel,moderate,dynamic and clear. |
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| Keywords: | Cover design Essential factor Appreciation Tradition Parallel Moderate |
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