| 我国体育明星广告的现状与问题 |
| |
| 引用本文： | 谢翊.我国体育明星广告的现状与问题[J].河北体育学院学报,2010,24(1):5-7. |
| |
| 作者姓名： | 谢翊 |
| |
| 作者单位： | 福建工程学院,文化传播系,福州,350108 |
| |
| 基金项目： | “十一五”国家课题子课题(FIB070335-A14-06) |
| |
| 摘 要： | 采用文献资料、逻辑分析及综合归纳等研究方法,运用广告传播学、市场营销学的相关原理,分析我国体育明星广告的现状,重点探讨我国体育明星广告存在的问题,为新时期我国体育明星广告的发展提供理论依据。
|
| 关 键 词： | 体育明星 广告 现状与问题 |
Study on the Actuality and Problems of the Sport Stars' Advertisement in China |
| |
| XIE Yi.Study on the Actuality and Problems of the Sport Stars' Advertisement in China[J].Journal of Hebei Institute of Physical Education,2010,24(1):5-7. |
| |
| Authors: | XIE Yi |
| |
| Institution: | Department of Modern Media and Communication;Fujian University of Technology;Fuzhou 350007;China |
| |
| Abstract: | This paper analyzed the state quo of our sports stars' ads by using the methods of documentation,logical analysis and induction based on the knowledge of communication studies and marketing;focused on the existent problems,aiming to offer theoretic reference for the development of sports stars ads in the new period. |
| |
| Keywords: | sport star advertisement actuality and problem |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
