| ADIDAS广告中的议题设置及其特点 |
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| 引用本文： | 徐协,徐新.ADIDAS广告中的议题设置及其特点[J].新闻界,2007(4):141-142. |
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| 作者姓名： | 徐协 徐新 |
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| 作者单位： | 1. 江南大学文学院,无锡,214122
2. 上海大学文学院社会学系,上海,200436 |
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| 摘 要： | 议程设置功能理论在广告传播中有着广泛的运用。本文从议程设置功能理论入手,具体分析了ADIDAS广告中议题设置的主要方式及其主要特点。
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| 关 键 词： | ADIDAS广告 议题设置 方式 特点 |
The Practice and Features of Agenda-setting Theory in the Advertisement of ADIDAS |
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| Xu Xie,Xu Xin.The Practice and Features of Agenda-setting Theory in the Advertisement of ADIDAS[J].Press Circles,2007(4):141-142. |
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| Authors: | Xu Xie Xu Xin |
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| Institution: | 1.College of Literature, Jiangnan University,Wuxi 214122; 2.Department of Sociology, College of Literature, Shanghai University,Shanghai 200436 |
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| Abstract: | The agenda-setting theory has been widely applied in the practice of advertising. This thesis demonstrates the main methods and features of agenda-setting theory through the analysis of the advertising practice of famous brand Adidas. |
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| Keywords: | advertisement of Adidas agenda-setting methods features |
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