| 创业者认知偏差与连续创业的关系研究 |
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| 引用本文： | 赵文红,孙卫.创业者认知偏差与连续创业的关系研究[J].科学学研究,2012,30(7):1063-1070. |
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| 作者姓名： | 赵文红 孙卫 |
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| 作者单位： | 西安交通大学管理学院 |
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| 基金项目： | 国家自然科学基金资助项目 |
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| 摘 要： | 随着中国进入经济社会转型时期，中国的创业活动呈现逐步增长的趋势，诸多创业者们开始走“连续创业”之路。基于创业认知理论，以126名连续创业者的调研数据为依托，探索创业者认知偏差对连续创业行为的作用关系。实证研究结果显示，过度自信和控制错觉等认知偏差对连续创业有积极地影响，但是，事后明白偏差与连续创业的关系呈现负显著，而少数原理等认知偏差与连续创业之间的关系不显著。结果还显示，风险承担倾向对于过度自信、控制错觉、事后明白、少数原理等偏差与连续创业的关系具有调节作用。
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| 关 键 词： | 连续创业 认知偏差 风险倾向 Serial entrepreneur Cognitive bias Risk taking propensity |
| 收稿时间： | 2011-12-15; |
The study on the relationship of cognitive bias and serial entrepreneur |
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| ZHAO Wen-hong,SUN Wei.The study on the relationship of cognitive bias and serial entrepreneur[J].Studies in Science of Science,2012,30(7):1063-1070. |
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| Authors: | ZHAO Wen-hong SUN Wei |
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| Institution: | (School of Management,Xi’an Jiaotong University,Xi’an 710049,China) |
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| Abstract: | With the rapid growth of emerging small businesses,China gradually formed the economic development characteristic with entrepreneurial driven,making many entrepreneurs start to the "serial entrepreneur" road.This study is based on entrepreneurial cognitive theory,extends the type of cognitive bias,analyze the relationship between four kinds of cognitive bias and serial entrepreneur,results show that overconfidence and illusion of control have a positive influence on serial entrepreneur,but hindsight bias has a negative effect on serial entrepreneur,while law of small numbers and serial entrepreneur are not significant.This study empirically examines the moderating effect of risk taking propensity on the relationship between cognitive bias and serial entrepreneur. |
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| Keywords: | cognitive bias serial entrepreneur risk taking propensity |
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