| 品牌领导模式述评 |
| |
| 引用本文： | 邓珊.品牌领导模式述评[J].科技广场,2013(10):192-195. |
| |
| 作者姓名： | 邓珊 |
| |
| 作者单位： | 江西财经大学工商管理学院,江西南昌330013 |
| |
| 摘 要： | 本文从传统品牌管理模式到新型的品牌领导模式的起源、发展的演进过程进行深入的研究，了解到传统品牌管理模式即宝洁公司模式，是局限于单一结构、单一品牌。而随着市场环境的更加严峻、全球化的进程加速，传统的品牌管理模式不再适应目前企业的经营。品牌领导模式的提出打破了这种僵局，它更加重视品牌识别和强势品牌的创立，更具有研究的价值和意义。
|
| 关 键 词： | 传统品牌管理模式 品牌领导模式 品牌杠杆 革新 |
Literature Review of Brand Leadership Model |
| |
| Deng Shan.Literature Review of Brand Leadership Model[J].Science Mosaic,2013(10):192-195. |
| |
| Authors: | Deng Shan |
| |
| Institution: | Deng Shan ( School of Business Administration, Jiangxi University of Finance and Economics, Jiangxi Nanchang 330013 ) |
| |
| Abstract: | This paper explores the origin and development of traditional model of brand management and a new type of brand leadership model. The traditional one-Procter ＆ Gamble company mode-is limited to a single structure and a single brand. In the context of gradually severe market environment and the speedup of globaliza- tion, the traditional model is no longer suitable for current business. On the contrary, the newly established brand leadership model breaks the impasse. This model, with more attention to brand identity and advantageous brand, is of more research value and significance. |
| |
| Keywords: | Traditional Modal of Brand Management Brand Leadership Model Brand Leverage Innovation |
| 本文献已被 维普 等数据库收录！ |
