| 湖南省体育彩票销售市场现状分析及对策研究 |
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| 引用本文： | 周黎黎,黄晓灿,范运祥.湖南省体育彩票销售市场现状分析及对策研究[J].河北体育学院学报,2012,26(3):53-56. |
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| 作者姓名： | 周黎黎 黄晓灿 范运祥 |
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| 作者单位： | 1. 湖南师范大学体育学院,长沙,410012
2. 湖南省衡阳市二中,湖南衡阳,410001 |
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| 摘 要： | 采用文献资料、访问调查、理论综合等多种研究方法,对湖南省体育彩票销售市场的现状进行系统分析研究,指出湖南省体育彩票市场存在的主要问题,并从提高认识、队伍建设、加强宣传、丰富种类、提高销量等方面提出发展对策,旨在为湖南省体育彩票市场发展提供参考。
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| 关 键 词： | 湖南省 体育彩票 现状 |
Analysis of the Present Situation of Sports Lottery Sales Market in Hunan Province |
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| ZHOU Li-li,HUANG Xiao-can,FAN Yun-xiang.Analysis of the Present Situation of Sports Lottery Sales Market in Hunan Province[J].Journal of Hebei Institute of Physical Education,2012,26(3):53-56. |
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| Authors: | ZHOU Li-li HUANG Xiao-can FAN Yun-xiang |
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| Institution: | 1(1.P.E.College,Hunan Normal University,Changsha 410012,China;2.Hengyang No.2 Middle School,Hengyang 410001,China) |
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| Abstract: | Adopting the methods of literature review,interview investigation,theory synthesis and so on,this paper makes a systematic research on the present situation of sales market of sports lottery in Hunan province and points out the main problems in the current sales market of sports lottery in Hunan province.It puts forward the countermeasures from the aspects of awareness enhancement,team building,strengthening advocacy,rich variety,increasing sales volume and so on,in order to provide certain references for developing the sales market of sports lottery in Hunan province. |
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| Keywords: | Hunan province sports lottery the present situation |
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