| NBA与CBA篮球市场经营机构和媒体宣传的对比研究 |
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| 引用本文： | 田文学,张丽.NBA与CBA篮球市场经营机构和媒体宣传的对比研究[J].浙江体育科学,2005,27(4):20-22,29. |
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| 作者姓名： | 田文学 张丽 |
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| 作者单位： | 1. 广东警官学院,警体部,广东,广州,510232
2. 山东大学,体育学院,山东,济南,250061 |
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| 摘 要： | 采用文献资料、演绎推理和比较研究的方法,对NBA与CBA篮球市场经营机构和媒体宣传两个方面进行综合比较和分析,旨在对我国职业篮球市场的发展提供些许参考.
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| 关 键 词： | 篮球市场 经营机构 媒体宣传 |
| 文章编号： | 1004-3624(2005)04-0020-03 |
Comparative Study on Management and Media-publicized in NBA and CBA Basketball Market |
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| Tian Wen-xue,Zhang Li.Comparative Study on Management and Media-publicized in NBA and CBA Basketball Market[J].Zhejiang Sport Science,2005,27(4):20-22,29. |
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| Authors: | Tian Wen-xue Zhang Li |
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| Abstract: | In this paper,by the methods of having an informal discussion with experts,looking up litera- ture and materials,comparison and study ,the author made a comprehensive comparison and analysis on NBA and CBA basketballmarket about their management and media- publicized and so on, aiming at providing useful inspirations for the development of Chinese professional basketball clubs. |
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| Keywords: | NBA CBA |
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