| 从央视伊战和SARS报道看重大事件的电视报道策划 |
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| 引用本文： | 周小普,黄伟.从央视伊战和SARS报道看重大事件的电视报道策划[J].国际新闻界,2003(6). |
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| 作者姓名： | 周小普 黄伟 |
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| 作者单位： | 中国人民大学，中国人民大学 北京，100872，北京，100872 |
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| 摘 要： | 在伊拉克战争与抗击SARS的报道中 ,电视藉独特的多通道传播和现场直播优势 ,再次展现了“第一媒体”的魁力 ,也充分说明在重大事件的报道中 ,电视报道策划的至关重要。本文从 6个方面阐释了报道策划思路和方案的良莠对报道效果的制约作用
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| 关 键 词： | 重大事件 电视报道策划 |
On planning of big events through CCTV report of Iraq war and SARS outbreak |
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| ZHOU Xiao-pu and HUANG Wei.On planning of big events through CCTV report of Iraq war and SARS outbreak[J].Journal of International Communication,2003(6). |
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| Authors: | ZHOU Xiao-pu and HUANG Wei |
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| Abstract: | CCTV,during the period of Iraq war and SARS outbreak,shows its huge charm once more as the first largest media in China .It also indicates the importance of planning in the reporting of big events.The article explains the influence of planning on reporting results from six aspect s. |
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| Keywords: | big events TV report planning |
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