| 城市竞争时代城市形象营销思考 |
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| 引用本文： | 卫中旗.城市竞争时代城市形象营销思考[J].沈阳教育学院学报,2011,13(1):69-71. |
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| 作者姓名： | 卫中旗 |
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| 作者单位： | 江门市行政学院,广东,江门,529000 |
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| 摘 要： | 论述了城市形象营销的必要性。从城市形象的定位、设计和传播三个方面全面分析了做好城市形象营销的方法和策略。认为21世纪是城市竞争时代，城市形象营销则是城市间竞争的重要手段，应对城市进行全方位的形象营销。
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| 关 键 词： | 竞争时代 城市形象 营销策略 |
Consideration of City Image Marketing in the Era of Competition |
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| WEI Zhong-qi.Consideration of City Image Marketing in the Era of Competition[J].Journal of Shenyang College of Education,2011,13(1):69-71. |
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| Authors: | WEI Zhong-qi |
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| Institution: | WEI Zhong-qi(Jiangmen Administrative Institute,Jiangmen 529000,China) |
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| Abstract: | The necessity of city image marketing is expounded.The methods and strategies of making good city image marketing are analyzed from three aspects: the position,design and transmission of city image.It is pointed out that the 21st century is the era of competition and city image marketing is an important competitive mean among cities and the city should be implemented complete image marketing. |
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| Keywords: | era of competition city image marketing strategy |
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