| 南宁市兴宁区离退休中老年人体育消费现状调查 |
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| 引用本文： | 许建,徐婵.南宁市兴宁区离退休中老年人体育消费现状调查[J].体育科技,2004,25(2):4-6. |
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| 作者姓名： | 许建 徐婵 |
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| 作者单位： | 1. 广西体育高等专科学校,南宁,530012
2. 梧州西江都市报,梧州,543000 |
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| 摘 要： | 对南宁市兴宁区离退休中老年人的体育消费动机、不同年龄段体育消费水平、体育消费场所、曾经购买的体育器材、家中拥有的体育健身器材等情况进行调查。分析结果表明 ,该群体的体育消费动机明确 ,总体消费水平偏低 ,公园是消费的主要场所 ,以实物型体育消费为主。传统消费观念是影响体育消费的主要因素 ,相关部门应积极引导 ,开拓中老年人体育消费市场。
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| 关 键 词： | 南宁市 中老年人 体育消费 |
A Comment on the Sports Consumption of the Retived in Xingning District |
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| Xu Jian et al..A Comment on the Sports Consumption of the Retived in Xingning District[J].Sport Science And Technology,2004,25(2):4-6. |
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| Authors: | Xu Jian |
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| Institution: | Guangxi Physical Education College |
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| Abstract: | By questionnaire and interview,the anthor makes survey on the sports consumption motivation levels and places of the retired and the sports apparatus ,body-building apparatus,etc. they purchased. This survey shows that the traditional consumption idea is the main factor that afleets their sports consumption. it's suggested that the relevanst departmentstores should make an active promotion and develop sports market for the retived. |
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| Keywords: | Nanning city the elderly sports consumption |
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