| 对视频分享网站娱乐化倾向的审视与反思——以2012年伦敦奥运会视频为例 |
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| 引用本文： | 谢鹏鹏.对视频分享网站娱乐化倾向的审视与反思——以2012年伦敦奥运会视频为例[J].宁波广播电视大学学报,2012(4):1-4,91. |
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| 作者姓名： | 谢鹏鹏 |
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| 作者单位： | 南京师范大学泰州学院强化部,江苏泰州225300 |
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| 摘 要： | 随着视频分享网站的大兴其道,这一新的传媒形式也出现了诸多问题。本文从2012年伦敦奥运视频的个案入手,在对相关视频分享网站进行内容分析的基础上,力求揭示中国内地视频分享网站正在加剧媒介的"娱乐至死"倾向。并通过分析其成因,对其可能产生的消解社会主导价值观念、影响受众理性思考能力、弱化媒体公信力、并最终使整个社会文化枯萎,造成政治日趋冷漠化,文化日益浅薄化等诸多负面效应进行了理性的审视和深入的反思。
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| 关 键 词： | 视频分享 网站 娱乐倾向 伦敦奥运 |
Review of and Reflection on the Entertaining Tendency on Video Sharing Sites Taking the 2012 London Olympic Games Video as an Example |
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| XIE Peng-peng.Review of and Reflection on the Entertaining Tendency on Video Sharing Sites Taking the 2012 London Olympic Games Video as an Example[J].Journal of Ningbo Radio & TV University,2012(4):1-4,91. |
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| Authors: | XIE Peng-peng |
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| Institution: | XIE Peng-peng (Nanjing Normal University Taizhou College Intensive Instruction Department, Taizhou 225300,Jiangsu, China) |
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| Abstract: | The rapid development ofvidio sharing sites produced many new problems. In this paper, the author trys to take the 2012 London Olympic Games video as an example, by analyzing some specific contents on the vidio sharing site, striving to reveal a fact that the video sharing sites are exacerbating the tendency of media entertainment to death. And by analyzing the causes, the author trys to review its negative effects, such as clearing up our dominant social values, affecting audience＇ s rational thinking ability, Weakening the credibility of media rationality, and eventually withering the whole social culture. |
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| Keywords: | vidio sharing websites entertainment tendency 2012 London Olympic Games |
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