| 科技期刊与广告客户的博弈行为分析 |
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| 作者姓名： | ZHAO Wenyi WANG Lei YANG Qi |
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| 作者单位： | 长安大学杂志社;长安大学出版科学研究所; |
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| 基金项目： | 陕西省社会科学基金项目(09K016) |
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| 摘 要： | 根据经济学的基本原理,分析科技期刊发行量对于广告客户的经济价值以及信息不对称市场的基本特征,描述科技期刊与广告客户的博弈过程以及博弈后科技期刊广告需求的市场调节,并通过案例分析科技期刊与广告客户的博弈行为的真实性。
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| 关 键 词： | 科技期刊 发行量 广告客户 博弈行为 市场调节 |
| 收稿时间： | 2009/2/2 0:00:00 |
| 修稿时间： | 2009/2/2 0:00:00 |
Analysis of gaming behavior between scientific periodicals and advertisement clients |
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| ZHAO Wenyi,WANG Lei,YANG Qi.Analysis of gaming behavior between scientific periodicals and advertisement clients[J].Acta Editologica,2009,21(5):394-395. |
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| Authors: | ZHAO Wenyi WANG Lei and YANG Qi |
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| Institution: | ZHAO Wenyi,WANG Lei,YANG Qi Magazine Office of Changan University,710064,Xi\'an,China |
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| Abstract: | According to the basic principles of economics,the economic values of scientific periodical circulation to advertisement clients and the basic characteristics of information asymmetry market are analyzed. Gaming process between scientific periodicals and advertisement clients and market adjustment of advertisement requirements for scientific periodicals after gaming are described. The actuality of gaming behavior between scientific periodicals and advertisement clients by case is analyzed. |
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| Keywords: | scientific periodical circulation advertisement client gaming behavior market adjustment |
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