| 媒介自律和受众注意力互动关系的经济学分析 |
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| 引用本文： | 赵平喜,周洋.媒介自律和受众注意力互动关系的经济学分析[J].新闻界,2008(4):19-21. |
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| 作者姓名： | 赵平喜 周洋 |
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| 作者单位： | 江西师范大学传播学院,南昌,330022;江西科技师范学院文学院,南昌,330013 |
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| 摘 要： | 本文从经济学视角解读了媒介自律和受众对媒介产品的注意力，媒介自律和消费的交叉弹性，媒介自律和受众效应最大化，媒介自律和媒介机构收益最大化的互动关系。
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| 关 键 词： | 媒介自律 受众注意力 经济学分析 |
An Economic Analysis on Interactive Relation of Media Serf-regulation and Audience Attention |
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| Zhao Pingxi,ZhouYang.An Economic Analysis on Interactive Relation of Media Serf-regulation and Audience Attention[J].Press Circles,2008(4):19-21. |
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| Authors: | Zhao Pingxi ZhouYang |
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| Abstract: | The paper analyses economically on such an interactive relation as media self-regulation and audience attention on media products,the intersectional flexibility between media self-regulation and consumption,media self-regulation and maximization of audience effect,media self-regulation and the maximization of the profit of media institutions. |
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| Keywords: | media self-regulation audience attention economic analysis |
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