| 公共关系在市场营销中的应用 |
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| 引用本文： | 刘艳.公共关系在市场营销中的应用[J].天津职业院校联合学报,2012,14(6):62-64,111. |
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| 作者姓名： | 刘艳 |
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| 作者单位： | 天津机电职业技术学院,天津,300131 |
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| 摘 要： | 在市场竞争日益激烈的今天,公共关系在市场营销活动中发挥的作用是不容低估的,企业在进行市场营销活动中合理运用公共关系,对企业在现代市场营销中塑造良好形象起到重要作用。
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| 关 键 词： | 公共关系 市场营销 营销观念 塑造形象 |
The Application of the Public Relations in Marketing |
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| LIU Yan.The Application of the Public Relations in Marketing[J].Journal of Tianjin Vocational Institutes,2012,14(6):62-64,111. |
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| Authors: | LIU Yan |
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| Institution: | LIU Yan(Tianjin Vocational Technical College of Machinery and Electricity,Tianjin,China 300131) |
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| Abstract: | In today’s increasingly competitive market,the role of public relations played in the marketing activities can’t be underestimated.If enterprises can make rational use of the public relations when going in for marketing activities,they will play an important part in shaping a good image in modern marketing. |
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| Keywords: | public relations marketing marketing concept shape image |
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