| 对体育传媒促进篮球运动普及的调查研究 |
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| 引用本文： | 钱琦.对体育传媒促进篮球运动普及的调查研究[J].哈尔滨体育学院学报,2006,24(4). |
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| 作者姓名： | 钱琦 |
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| 作者单位： | 浙江传媒学院公体部,浙江,杭州,310018 |
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| 摘 要： | “媒体是美国篮球的命根子”已成为美国职业篮球界的共识,NBA成功地利用媒体宣传自身,使其成为一个在世界上最有影响的国际性职业运动组织机构之一,并最大限度地普及了篮球运动。针对国内外体育传媒对篮球运动的宣传报道,结合传媒和篮球运动的特点,以篮球运动日益普及的现状为依据,对体育传媒促进篮球运动普及的作用进行调查、研究。
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| 关 键 词： | 传播媒介 篮球 普及 |
Investigation and Study Popularizes Which to the Sports Media Promotion Basketball Movement |
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| Authors: | Qian Qi |
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| Abstract: | "The media was the American basketball lifeblood" has become the American professional basketball mutual recognition.NBA successfully uses the media to propagandize oneself,and casues it to become in the world one of most influential international professional movement organizations and agencies,and maximum popularizes the basketball movement.This article reported in view of the domestic and foreign sports media to the basketball movement propaganda that,unifying media and the basketball movement characteristic,and causes the present situation which the basketball movement popularizes day by day are the basis,and function of popularization for the sports media promotion basketball movement to carry on the investigation and the research. |
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| Keywords: | media basketball popularization |
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