| 大学生图书市场细分实证研究 |
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| 引用本文： | 付凯.大学生图书市场细分实证研究[J].河北软件职业技术学院学报,2005,7(2):59-61. |
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| 作者姓名： | 付凯 |
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| 作者单位： | 南京航空航天大学,江苏,南京,210016 |
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| 摘 要： | 市场细分是市场营销理论重要的组成部分，企业对目标市场的选择也应建立在市场细分的基础上。本文引出利益细分的方法，结合多元统计方法中的因子分析，对大学生在购书时所追求的利益进行实证分析，为细分市场的理论和实际操作提供了新的思路。
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| 关 键 词： | 市场细分 因子分析 利益细分 图书市场 大学生 |
| 文章编号： | 1673-2022(2005)02-0059-03 |
| 修稿时间： | 2004年8月31日 |
Empirical Research on Market Segmentation by Factor Analysis about the University Students |
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| FU Kai.Empirical Research on Market Segmentation by Factor Analysis about the University Students[J].Journal of Hebei Software Institute,2005,7(2):59-61. |
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| Authors: | FU Kai |
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| Abstract: | In today's hyper-competitive market environments market, segmentation theory has been accepted by more and more organizations and marketing researchers. This article starts by discussing market segmentation variables for consumer markets and then focus on benefit segmentation studies, use the book store market on the benefit sought as benefit segmentation examples. Factor analysis showed that there were four target markets on the book-store segment markets about the university students. |
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| Keywords: | market segmentation factor analysis benefit segmentation book store market university students |
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