| 中国动画市场化、产业化探索——以《蓝猫淘气3000问》和《喜羊羊与灰太狼》动画为例 |
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| 引用本文： | 徐贤如.中国动画市场化、产业化探索——以《蓝猫淘气3000问》和《喜羊羊与灰太狼》动画为例[J].合肥教育学院学报,2013(4):98-102,107. |
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| 作者姓名： | 徐贤如 |
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| 作者单位： | 合肥学院艺术设计系,合肥230601 |
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| 基金项目： | 教育部人文社科规划基金项目（09YJA760002）、安徽省教育厅人文社科研究项目（2010SK284）、合肥学院人才科研基金项目（13RC12）以及合肥市哲学社科规划项目（hfsk11-12d47）阶段性成果. |
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| 摘 要： | 通过对20世纪90年代初发展至今的中国动画市场化、产业化探索的分析，认为这一探索历程可以2004年为界分为两个阶段，前一阶段主要是原有动画体制的转型探索，后一阶段则着重于动画市场环境的构建探索。分别分析了两阶段中推动国产动画市场化、产业化探索的原因，并选取典型案例来分析各阶段探索的具体情况。
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| 关 键 词： | 动画 市场化 产业化 《蓝猫淘气3000问》 《喜羊羊与灰太狼》 |
On Chinese Market-oriented Animation and its Industrial Exploration： Taking ＂3000 Whys of Blue Cat＂ and ＂Pleasant Goat and Big Big Wolf＂ as Examples |
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| Authors: | XU Xian-ru |
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| Institution: | XU Xian-ru ( Department of Art Design, Hefei University, Hefei 230501, China) |
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| Abstract: | The paper tries to analyze Chinese market-oriented animation and its industrial exploration from the early 1990s until now. The exploration process can be divided into two stages with 2004 as the landmark. The first stage focuses on the transforming exploration of the original animation system, while the second stage focuses on the exploration of market environment construction. With the typical cases, it analyzes reasons of the transforming exploration and phases of the concrete conditions. |
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| Keywords: | animation marketization industrialization ＂3000 Whys of Blue Cat＂ ＂Pleasant Goat and Big Big Wolf＂ |
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