| 教辅期刊发行渠道整合策略刍议 |
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| 引用本文： | 王刚.教辅期刊发行渠道整合策略刍议[J].出版科学,2009,17(2). |
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| 作者姓名： | 王刚 |
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| 作者单位： | 南昌大学,南昌,330031 |
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| 摘 要： | 剖析当前教辅期刊面临的发行困境,指出发行渠道的单一和阻塞是制约教辅期刊发展的关键因素,进而就教辅期刊如何整合有效的发行渠道提出若干建议.
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| 关 键 词： | 教辅期刊 发行 渠道 |
Integration Strategies of the Publishing Channels of Supplementary Periodicals for Teaching |
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| Authors: | Wang Gang |
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| Abstract: | This paper analyzes the present predicament of the distribution of supplementary periodicals for te aching,and points out that the singleness and obstruction of the publishing channels are the key factors that restrict the development of the supplementary periodicals for teaching,and then proposes some suggestions on how to integrate the effective publishing channels. |
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| Keywords: | Supplementary periodicals for teaching Distribution Channels |
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