| 体育赛事观众满意度影响因素的实证研究 |
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| 引用本文： | 曹平,张钰.体育赛事观众满意度影响因素的实证研究[J].沈阳体育学院学报,2011,30(5):41-44. |
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| 作者姓名： | 曹平 张钰 |
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| 作者单位： | 大连理工大学,辽宁大连,116023 |
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| 基金项目： | 中央高校基本科研业务费专项资金资助(项目编号为DLT10RW305) |
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| 摘 要： | 目前,体育赛事营销成为体育产业中的热点问题。通过选取北京、上海、广州、沈阳、大连的观众作为实证研究对象,在回顾相关文献的基础上,运用因子分析、结构方程方法进行实证研究。得出研究结论:①体育赛事表现和服务质量对观众满意度有直接的正向影响;②体育赛事表现和服务质量通过赛事影响范围对观众满意度产生间接的正向影响。
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| 关 键 词： | 体育赛事 观众满意度 体育赛事表现 服务质量 赛事影响范围 |
Influencing Factors of Sports Events Audiences' Satisfaction Degree |
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| CAO Ping,ZHANG Yu.Influencing Factors of Sports Events Audiences' Satisfaction Degree[J].Journal of Shenyang Sport University,2011,30(5):41-44. |
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| Authors: | CAO Ping ZHANG Yu |
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| Institution: | CAO Ping,ZHANG Yu(Dalian University of Technology,Dalian 116023,Liaoning,China) |
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| Abstract: | Currently,sport marketing is a hot issue in the sports industry.In this paper,we selected the audiences from Beijing,Shanghai,Guangzhou,Shenyang and Dalian as the empirical study subjects.In the literature review,the research was based on the use of factor analysis,structural equation approach.The findings indicate:sports performance and service quality of audience satisfaction has a direct positive impact;sports performance and service quality through the event viewer satisfaction of the affected areas hav... |
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| Keywords: | sports events audiences' satisfaction degree display in sports events service quality event influenced range |
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