Product differentiation and film-programming choice: do first-run movie theatres show the same films? |
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| Authors: | Darlene C Chisholm Margaret S McMillan George Norman |
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| Institution: | (1) Department of Economics, Suffolk University, Boston, MA 02108, USA;(2) Department of Economics, Tufts University, Medford, MA 02155, USA |
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| Abstract: | We present an empirical analysis of product differentiation using a new panel data set on film-programming choice in a major
U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of product similarity, which
allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence
is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic
concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Our results further
suggest that the degree of product differentiation is negatively related to market size. Finally, we find that ownership matters:
theatres under common ownership make more similar programming choices than theatres with different owners. |
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