| 宁波地区体育彩票消费市场的调研 |
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| 引用本文： | 郑建岳,胡泓,陈道裕,裘琴儿.宁波地区体育彩票消费市场的调研[J].体育学刊,2001,8(4):26-27. |
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| 作者姓名： | 郑建岳 胡泓 陈道裕 裘琴儿 |
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| 作者单位： | 1. 宁波大学体育学院
2. 宁波大学科技学院 |
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| 摘 要： | 采用问卷调查的方法,对电脑型体育彩票消费者的年龄、动机等13个因素进行调查与分析统计,掌握宁波地区电脑型体育彩票消费市场的基本特征.调查发现,仅有18.3%的人对体育彩票较了解,75.1%的人消费动机以试运气和消遣娱乐为主,仅7.1%的消费者明白体育彩票是体育事业的集资途径.文章针对体育彩票市场的经营策略提出了若干建议.
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| 关 键 词： | 体育彩票 市场调研 宁波地区 |
| 文章编号： | 1006-7116(2001)04-0026-03 |
| 修稿时间： | 2001年2月12日 |
Survey of sports lottery market in Ningbo |
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| ZHENG Jian-yue , HU Hong , CHEN Dao-yu , QIU Qin-er.Survey of sports lottery market in Ningbo[J].Journal of Physical Education,2001,8(4):26-27. |
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| Authors: | ZHENG Jian-yue HU Hong CHEN Dao-yu QIU Qin-er |
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| Institution: | ZHENG Jian-yue 1, HU Hong 2, CHEN Dao-yu 1, QIU Qin-er 1, |
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| Abstract: | The questionnaire shows that most consumers have a limited knowledge about sports lottery. Only 18.3% of consumers have a good understanding, while 75.1% of them are just to take a chance to draw a lucky ticket or enjoy themselves, and merely 7.1% of consumers know that it is a key source to raise funds for sports. On the basis of statistics, we analyze the features of sports lottery market, and provide references to strategy-making for managing such market in Ningbo and Zhejiang province. |
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| Keywords: | sports lottery tickets market survey Ningbo province |
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