| 中国文化对外传播效果调查——以日本、黎巴嫩孔子学院为例 |
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| 引用本文： | 吴瑛,葛起超.中国文化对外传播效果调查——以日本、黎巴嫩孔子学院为例[J].云南师范大学学报(教育科学版),2011(1):82-87. |
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| 作者姓名： | 吴瑛 葛起超 |
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| 作者单位： | [1]上海外国语大学新闻传播学院 [2]上海外国语大学国际文化交流学院,上海200083 |
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| 基金项目： | 上海市社科基金青年课题《中国文化对外传播效果分析与对策研究》（2008EXW001）; 上海外国语大学“211工程”三期子项目《软实力与中国对外文化传播战略》（2112GWY001）阶段性成果 |
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| 摘 要： | 文章从物质文化、行为文化、精神文化3个层面测量中国文化在日本、黎巴嫩的传播效果。研究表明,在传播内容上,不同层面中国文化的对外传播效果差异显著;在传播对象上,宗教信仰是引起不同国家、个体效果差异的重要变量;在传播方式上,对外传播效果的取得有赖于传播模式、传播渠道的改进。
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| 关 键 词： | 中国文化 对外传播 效果 |
An Investigation Report on the Effects of International Communication and Promotion of Chinese Culture |
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| WU Ying,GE Qi-chao.An Investigation Report on the Effects of International Communication and Promotion of Chinese Culture[J].Journal of Yunnan Normal University(Education Sciences Edition),2011(1):82-87. |
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| Authors: | WU Ying GE Qi-chao |
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| Institution: | (College of Journalism and Communication,Shanghai International Studies University,Shanghai 200083,China;2.College of International Cultural Exchange,Shanghai International Studies University,Shanghai 200083,China) |
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| Abstract: | This research aims to investigate the effects of international promotion of Chinese culture in Japan and Lebanon from three aspects as follows： material culture,behavioral culture and spiritual culture.The study shows that in terms of contents there are significant differences at different levels of Chinese culture;in terms of communication objectives,religion is a key variable which leads to different effects in different countries and among different individuals;in terms of communication approaches,good effects depends on the improvement of communication patterns and communication channels. |
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| Keywords: | Chinese culture international communication effect |
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